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The DMA Digest is an edited gathering of information relative to DMA United's business model. With the goal of propelling deal flow and internal awareness, the criteria we use in selecting these topics is reflective of our company philosophy: innovation is born from a polycultural and multi-disciplinarian environment.

Despite push for age diversity, young models still rule the runway

Only small gains have been made toward making the runway more age diverse as brands rely on youthful faces to sell their collections.

Brands that are being honest with themselves about who their target customer is could in rare cases benefit from including older models rather than alienating that customer base, says Marc Beckman, founding partner and chief executive of DMA United. “There’s got to be this natural progression of brands that are ageing now,” he says. However, Beckman adds, “The reality is that for years, fashion houses have created aspirational imagery. That might have incorporated models and celebrities that are more youthful. It was done for a reason.”

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Takashi Murakami talks sustainability with Richard Malone

The winner of the 2020 Woolmark prize on undoing the damage caused by the fashion industry.

More than simply impressing with their aesthetic and technical skill, however, designers were required to demonstrate how policies of sustainability and traceability inform their practice, and how such policies would be developed if they were to win. This year’s mission statement was of particular importance to the Woolmark Company, whose native Australia has been ravaged by ferocious bushfires over the past months, and subject to some of the worst droughts on record.

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Direct-to-Consumer Marketplaces Use Data to Maintain Buyers and Sellers

Fayez Mohamood, ceo of Bluecore, discusses how to scale personalization.

Direct-to-consumer marketplaces like Poshmark, ThredUp and The RealReal follow a unique “buy-sell-buy-sell” or a “flywheel” model, where customers might begin their relationship as a seller and later convert into a shopper — or vice versa.

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02.11.20

The Sustainability Conversation Infiltrated The Red Carpet This Awards Season

Celebrities embraced it with varying degrees of success, but either way, it proved that a shift is happening.

When up-and-coming "Booksmart" starlet Kaitlyn Dever was asked about her dress at the Oscars red carpet on Sunday, she didn't just name-drop the famous brand that dressed her. She also name-dropped one of the buzziest words in fashion at the moment: sustainability.

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All Your Favorite Brands, From BSTOEM to ZGGCD

How Amazon is causing us to drown in trademarks.

These “pseudo-brands,” as some Amazon sellers call them, represent a large and growing portion of the company’s business. These thousands of new product lines, launched onto Amazon by third party sellers with minimal conventional marketing, stocking the site with disparate categories of goods, many evaporating as quickly as they appeared, are challenging what it means to be a brand.

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Shares of Under Armour Fall On Uncertain Future

The retailer expects sales losses between $50 million and $60 million in 2020's first quarter thanks to the ongoing Coronavirus.

Under Armour Inc.’s stock fell after the company failed to impress investors in the first leg of its comeback strategy, and signaled it was reconsidering plans for a new home on Fifth Avenue. Shares plunged by more than 16 percent Tuesday morning after the Baltimore, Md.-based athletic apparel, accessories and footwear brand reported weaker-than-expected quarterly earnings.t quarter thanks to the ongoing Coronavirus.

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02.06.20

Macy’s ‘Polaris’ Reinvention Strategy: It’s About Time

The strategy is sweeping and innovative, but is it enough to insure the future for the department store?

With its just-revealed “Polaris” three-year strategy, retail experts and industry analysts credit Macy’s Inc. for implementing massive store closings and staff cuts, attempting to “reinvent” ready-to-wear and for exploring off-mall opportunities and new brick-and-mortar concepts.

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Nike Stages All-Stops Fashion Show in New York City

The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.

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02.04.20

J. Lo and the Power of 50

At the Super Bowl, she proved “dress your age” has no meaning any more.

Fifty won the Super Bowl. Fifty years between wins for the Kansas City Chiefs, and 50-year-old Jennifer Lopez, whose halftime performance in a series of barely-there Versace bodysuits sent social media into something of a meltdown.

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How Billie Eilish Is Reinventing Pop Stardom

Last month, the cities of Barcelona, San Diego, Boston, and Nottingham all officially declared climate emergencies. They kick off a year that is likely to explode with similar civic pronouncements as cities grapple with responding to and mitigating the consequences of a warming world.

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02.03.20

Supreme gear resells for hundreds of dollars. So why are people burning it?

YouTubers and Instagrammers are raking in views by burning or cutting up garments: ‘It triggers people’

This bizarre brand of content is self-consciously silly and plays like a 2020 update of MTV’s slapstick prank show Jackass. But are these savage, costly destructions an anti-capitalist statement, Gen-Z nihilism or simply a shameless play for clicks?

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The drive toward sustainability in packaging—beyond the quick wins

Can system-level approaches, including collaboration along the value chain, make our approach to packaging more sustainable?

Sustainability—particularly regulatory and public concerns around single-use packaging waste—is combining with other powerful trends1 to drive major changes in consumer packaging. Regulators are moving on the issue, and Fast-Moving Consumer Goods (FMCG) companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.

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10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

With the golden age of Instagram marketing over, businesses are growing increasingly frustrated by the rising costs and diminishing returns of social media advertising across platforms. Contrary to popular belief, however, big advertising budgets are not a requirement to grow your audience or drive engagement online, whether you measure it by likes or actual sales.

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