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LeSportsac x Alber Elbaz

Global Launch

05.16.19

LeSportsac x Alber Elbaz

DMA United executed a global advertising campaign as the agency of record surrounding the collaboration between legendary creative director, Alber Elbaz, and LeSportsac. The multi-season campaign spanned digital, print, video, and experiential mediums.

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NBA x Jeremy Scott

Down the Catwalk

05.15.19

NBA x Jeremy Scott

DMA United granted a global license to Jeremy Scott on behalf of its client, the National Basketball Association. Jeremy Scott’s Spring 2019 capsule collection made its runway debut during New York Fashion Week.

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Puma x Karl Lagerfeld

Icons Unite

05.15.19

Puma x Karl Lagerfeld

DMA United structured an international licensing deal on behalf of its client, Karl Lagerfeld, with Puma. The product range included footwear and apparel, created to honor Puma’s 50th anniversary of its iconic Suede sneaker. 

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KARL LAGERFELD

ModelCo Collaboration

04.30.18

Karl Lagerfeld + ModelCo

DMA United partnered client and international fashion icon Karl Lagerfeld with ModelCo for the launch of Lagerfeld’s limited edition beauty collection.
ModelCo’s innovative approach to product and packaging design, as well as their past partnerships with It girls made ModelCo an ideal partner to bring Lagerfeld’s playful take on beauty to life.

Titled “Illuminated Beauty”, the 50 unit collection extends the Lagerfeld brand into a new category for the beauty obsessed consumer with innovative products like a LED lit lipstick, first of its kind.

Full details available via WWD.

The collection launches May 14 globally.

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NBA X MAISON KITSUNÉ

Game On

03.05.18

Congratulations to our client, NBA, on launching a successful collaboration with celebrated fashion label Maison Kitsuné, which marries the worlds of sports, fashion and music like no other.

In support of the 15-piece collaboration, Maison Kitsuné produced Kitsuné America 5, a mixtape that features the best up-and-coming artists and producers in North America.