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DMA United granted a global license to french fashion house, The Kooples, on behalf of its client, the National Basketball Association. The collection combines basketball and fashion with relaxed, loose fitting t-shirts, striped basketball inspired shorts, hoodies, sweatshirts and sweatpants.
Dma United formed a joint venture with Nelson Mandela’s family to create a new entity, “Mandela Media”. Mandela Media’s mission is to raise substantive discourse and action surrounding important social topics, including racism, gender equality, mental health, food security, and social justice.
On Fashion Collaborations
Why designer collaborations are good business
“Collaborations are not going away soon — they are a much needed marketing tool to assist institutions with cutting through the massive amount of noise which is disseminated through owned, earned, and paid-for media every single day,” says Marc Beckman, CEO of DMA United, an advertising and talent agency that has brokered deals with Target for several designers, as well as deals between Jeremy Scott and Pepsi and the NBA.
Down the Catwalk