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  • Puma x Karl Lagerfeld

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Puma x Karl Lagerfeld

DMA United structured an international licensing deal on behalf of its client, Karl Lagerfeld, with Puma. The product range included footwear and apparel, created to honor Puma’s 50th anniversary of its iconic Suede sneaker. 

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The 13-piece capsule collection was distributed worldwide at better department and specialty stores including Harrod's, End Clothing, and Offspring, as well as Karl Lagerfeld stores.  

 Notably, the collection included two unisex Suede sneakers inspired by Mr. Lagerfeld's iconic, signature aesthetic – a tuxedo jacket, a high white collar, a tie, and sunglasses.