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Advertising industry titan, Clio Awards, tapped DMA United to develop its first advertising campaign for its new category, Clio Sports Awards.
Featuring the likes of several legendary athletes, such as Pele and Wilt Chamberlain, DMA United’s “Then and Now” campaign pitted modern day sportsmen against their predecessors in contrasting black & white imagery. This inaugural campaign successfully promoted Clio Sports Awards to be the largest participation ever of a Clio Awards new category launch.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. Time magazine described the event as “the world's most recognizable international advertising awards”.
Then and Now Campaign - Dick Butkus vs. Andrew Luck
Then and Now Campaign - Wilt Chamberlain vs Russell Westbrook
Then and Now Campaign
Then and Now Campaign - Rooney vs Pelé E-Mail Blast
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