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Face It. You Deserve More From Your Make-up.

Advertising

DMA United rebranded Colorescience, an all-in-one luxury beauty brand that brings together skin protection, nourishment, and superior color. Colorescience’s primary edict was to migrate from the professional sector into the consumer space.

During the initial phase, DMA defined Colorescience’s forward-looking vision, mission, core values, brand positioning and its masterbrand / subbrand relationship with Sunforgettable. We conducted a deep analysis of the competitive landscape, as well as the brand’s target demographic and psychographic consumer profile.

Continued

Sunforgettable

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Colorescience

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Packaging

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Cause Marketing Identity

Project Details

Continued from With a new Brand Soul clearly defined, DMA United developed relevant messaging and imagery that emotionally connects with wellness minded modern women who seek superior multi-fucntional products. Additionally we created the brand’s cause marketing platform "Sunstoppable" to communicate the brand’s corporate commitment to education in sun protection.

Today, these strategic marketing initiatives represent the brand’s overall transition into the consumer space, resulting in Colorescience’s first consumer facing retailer, Sephora.

Services

Brand Soul
Creative Platform
Digital
Print
Film
Packaging