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Renowned radiation oncologist Dr. Elayne Arterbery hired DMA United to develop and launch her own skincare line. Based on her long career of healing cancer patients and witnessing the damage of radiation on skin, which resembles years of dehydration and sun damage, Dr. Arterbery wanted to put her years of experience in skin rejuvenation into a treatment line for all women to benefit from.
The resulting brand created by DMA United focused on a single ingredient that is not yet widespread in beauty products: Apigenin. A naturally occurring ingredient found in chamomile and a variety of plants and herbs, Apigenin has remarkable skin healing and anti-cancer properties. DMA United created the strategy, identity, packaging and digital platform for the brand.
Branding and Strategy
Site Development and Programming