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Advertising
Finish Line retained DMA United to reposition the second largest sneaker retailer in the US for the business community, and in the minds of consumers.
In order to make Finish Line’s voice heard in the sneaker space, DMA United strategically positioned the brand where style and performance meet. The result was Epic Finish – the initial consumer-facing campaign featured NBA All-Star Anthony Davis and Hip-Hop artist Big Sean.
Director's Cut - Extended Version - Directors: Matte Finish
Behind the Scenes - Big Sean - Directors: Matte Finish
Behind the Scenes - Anthony Davis - Directors: Matte Finish
In-Store Display
In-Store Display
Digital Advertisement
Digital Advertisement
Brand Soul
Strategy
Identity
Digital
Film
POS
