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DMA United’s Chief Creative Officer, Sam Sohaili, was tapped by Free Arts to contribute his vision to the A-Z Project.
Free Arts was created to rally the creative community around the belief that art education is transformational and the A-Z Project is to renew the momentum to further impact the lives of underserved children and families in New York City.
Free Arts charged Sohaili with redesigning the dollar sign, “$”. A symbol rich with context, Sohaili’s creative output was a physical tear of the dollar sign, through canvas. The tear itself creates an elegant and violent void, symbolic of the tension, joy, and of course, possibilities, represented by the almighty dollar.
A-Z Letterform Overview