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As the Hard Candy brand expanded into new categories, DMA United was brought on board to evolve Hard Candy into a lifestyle brand. With this in mind. DMA United creative directed and executed all elements of the new beauty and apparel advertising campaign, which launched in Teen Vogue. In addition to traditional advertising, DMA United built out a new Hard Candy website, touching on all product categories, and created a series of ‘How To’ videos for consumers.