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For almost a decade, DMA United has provided Jordache with strategic marketing and commercial guidance in order to fully revive the original designer jean brand in a new and fast-paced denim environment.

Initially tasked with resurrecting the almost dormant brand, DMA’s long-term strategy was straightforward: elevation. Accordingly, our initial goal was to secure a high-profile luxury retail partner (Bergdorf Goodman), offer exclusive product, and create superior marketing campaigns to elevate the perception of the brand. After securing Bergdorf Goodman, the brand instantly captured the attention of retailers, consumers, and media worldwide.

Continued

Brittany Campaign

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Hurley Campaign

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Heidi Campaign 1

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Heidi Campaign 2

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Bowden Campaign

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History of Denim

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Heidi Campaign 3

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Heidi Campaign 4

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SJP Campaign

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Project Details

Continued from Each seasonal campaign increased the brand’s relevancy in the marketplace, leading to chainwide distribution at the world’s largest retailer Walmart, in 2013. Today Jordache’s annual revenues are the highest they have been in its storied history.

DMA United was awarded the Adobe Innovative Site Award for the “Hotel Jordache” website that launched concurrent with the brand’s Heidi Klum - Chateau Marmont campaign. The following season, DMA United won a Telly Award for Best Campaign Video, also featuring Heidi Klum.

Services

Branding / Strategy
Seasonal Creative Platforms
Digital
Print
Film

Awards

Adobe Innovative Site Award
Telly Award for Best Campaign Video