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The L’Oreal Group retained DMA United to manage and implement the U.S. launch of its premier styling brand, Kerastase Nutri-Sculpt.
In order to cut through the very cluttered marketplace, DMA United developed a multi-tiered marketing strategy for Kerastase, including backstage fashion show integration, an interactive educational video for professionals, and original content created for digital purposes. Imagery from each fashion show was integrated into Kerastase’s national direct-to-salon marketing campaign, further establishing alignment between the brand and industry professionals.
Strategic Partnerships + Alliances