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To celebrate the FIFA 2010 World Cup in South Africa, DMA United strategically positioned Puma with Woolworths S.A., the largest retailer on the continent.
To celebrate the game, Puma designed and developed a special range of apparel and accessories derived from the spirit of local markets, and activated a robust marketing platform commencing with grass-roots initiatives and building to traditional advertising. This platform provided both, Puma and Woolworths S.A. with significant footprint while the eyes of the world focused on the region.
Strategic Partnerships + Alliances
Direct to Retail