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After placing DMA United’s client, Nigel Barker, as host of Naomi Campbell’s television show, “The Face”, NBC Universal/Oxygen/Endemol Shine retained DMA United to foster strategic partnerships for the television show.
DMA United identified and secured the show’s title sponsor, Frederic Fekkai, as well as several other brands that were effectively integrated into each episode. DMA United also structured several licensing deals to bring “The Face” branded merchandise into the marketplace.
Season 1 - Host: Nigel Barker, Coaches: Naomi Campbell, Coco Rocha, Karolina Kurkova
Season 1 Advertisement
Season 2 - Host: Nigel Barker, Coaches: Naomi Campbell, Anne V., Lydia Hearst
Strategic Partnerships + Alliances
Alex and Ani