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Welcome to the Club

Advertising

Shortly after the New York Yankees and Manchester City paid Major League Soccer $100 million to join the league, DMA United was tapped as Agency Of Record for New York City’s first professional soccer team, NYCFC.

It was very apparent that DMA United’s task to develop a powerful campaign was critical to the commercial success of NYCFC, as the tri-state area includes eight other professional sport teams.

Continued

Film

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Print

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Digital

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Environmental

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Merchandise

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Project Details

Continued from NYCFC’s inaugural campaign, “Welcome To The Club – we play by NYC Rules”, incorporated the team’s international all-star player portraits against a New York style graffiti backdrop. The campaign was activated across multiple consumer touch-points, including digital, broadcast, print, and in Yankee Stadium, NYCFC’s home field. Overall, DMA’s creative platform resulted in widespread fan passion, and record-breaking attendance for the inaugural season of a MLS team.

Services

Campaign Creative Platform
Film
Print
Digital
Environment
Merchandising Design

Awards

Best Campaign Video Telly Award