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Pepsi retained DMA United to work on special global projects, the first of which kicked off in 2014, “The Art of Football”.
Strategically, Pepsi paired its best-in-class football players with artists from their hometown (i.e., Lionel Messi & Ever, both from Argentina) and brought the global campaign to life through several consumer touch-points, including photography shot by Danny Clinch, traditional advertising, packaging design, POS, OOH, digital, social network media, public relations outreach, merchandising, and celebrity seeding.
Pepsi x Bang & Olufsen Headphones
2014 Winner - American Graphic Design Award
Pepsi x Del Toro
Pepsi x Shut NYC Skateboards
Illustrator: Jaz - Bloomingdale's Window Display
Illustrators: Hattie Steward - Ricardo AKN - Merijn Hos - Colette Window Display
Continued from Several best-in-class partners brought the merchandising platform to life, including colette Paris, Bang & Olufsen, Liberty London, and Bloomingdale’s. The program garnered millions of media impressions and consumer interaction worldwide. The Art of Football platform effectively “raised the bar” for Pepsico, establishing a new standard for marketing initiatives beyond traditional media.
DMA United was awarded the American Graphic Design Award from Graphic Design USA.
Direct to Retail
Bang & Olufsen