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Art of Football

Representation

Pepsi retained DMA United to work on special global projects, the first of which kicked off in 2014, “The Art of Football”.

Strategically, Pepsi paired its best-in-class football players with artists from their hometown (i.e., Lionel Messi & Ever, both from Argentina) and brought the global campaign to life through several consumer touch-points, including photography shot by Danny Clinch, traditional advertising, packaging design, POS, OOH, digital, social network media, public relations outreach, merchandising, and celebrity seeding.

Continued

Campaign

Merchandise

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Retailers

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Project Details

Continued from Several best-in-class partners brought the merchandising platform to life, including colette Paris, Bang & Olufsen, Liberty London, and Bloomingdale’s. The program garnered millions of media impressions and consumer interaction worldwide. The Art of Football platform effectively “raised the bar” for Pepsico, establishing a new standard for marketing initiatives beyond traditional media.

DMA United was awarded the American Graphic Design Award from Graphic Design USA.

Services

Representation
Direct to Retail
Licensing

Partners

Bang & Olufsen
Goodlife
Original Penguin
Gents
Del Toro
Shut NYC

Retailers

Colette
Bloomongdale’s
Liberty London