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Early to identify the business opportunities between fashion and entertainment, DMA United was the Fashion Business Consultant to Project Runway from the inaugural season forward. For 8 seasons DMA United worked closely with The Weinstein Company on defining the business model and additionally the winners were awarded representation by DMA United.
The resulting ground breaking deals spanned numerous categories and cemented fashion’s cultural influence beyond apparel and accessories. The deals included licensing, creative director placements, co-branding, endorsements, publishing and broadcasting.