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Brand Makeover

Advertising

RW&CO. retained DMA United to raise the brand’s awareness and increase relevancy among the contemporary consumer base through the creation of a high-profile celebrity alliance.

DMA United tapped Canadian Actor-Producer Hayden Christensen to activate its comprehensive 360 marketing strategy: traditional advertising, merchandising, public relations outreach, social network media, and experiential marketing.

Continued

Campaign

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Film

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Project Details

Continued from Ultimately, the campaign garnered worldwide media coverage, and reclaimed the highly coveted millennial consumer, whose attention had wandered to RW&CO.’s competition.

RW&CO. is one of six banners owned by Reitmans (Canada) Limited, a key player in the evolution of fashion and retail in Canada for over ninety years.

Services

Creative Platform
Film
Print /OOH/ POS
Experiential Marketing
Social Network Media
Digital
Strategic Partnerships + Alliances

Awards

Telly Award for Best Brand Video