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Advertising
Sony tapped DMA United to drive its creative platform surrounding international mega-star, Taylor Swift. Accordingly, DMA built a robust content driven engagement program that focused on a typical 8 hour day of Taylor Swift, highlighting three facets of her life: music, fashion, and fame.
DMA’s marketing campaign was brought to life internationally across several consumer touch-points: film, digital, print, BTS interviews, POS, B to B, packaging, plus a Limited Edition autographed book.
With the aim of targeting influencers, consumers, and the media, the products connected to Taylor Swift’s creative platform quickly became Sony’s best sellers.
Print Advertising
Print Advertising
Cover Design
Book Design
Book Design
Book Design
Book Design
Campaign Film
Creative Platforms
Digital
Film
Print
