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Style Influencer’s First Brand

Advertising + Representation

To capitalize on the eyewear trend created by Russell Westbrook and other NBA athletes, DMA United engineered a joint venture with Selima Optique to launch “Westbrook Frames”. The three-way joint venture includes Russell Westbrook, Selima Optique, and DMA United.

As Agency of Record, DMA United designed and developed several award winning creative campaigns surrounding Russell Westbrook. With a primary focus on the digital platform, and though product integration with Russell Westbrook partnerships, imagery from Westbrook Frames is ubiquitous throughout social network media, blogs, magazine editorial, and broadcast television.

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Identity

Campaign

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Digital

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Packaging

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Exclusive Partnerships

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Project Details

Continued from Additionally, DMA United has fostered strategic partnerships with the NBA and Thrillist Media Group. Finally, DMA United leveraged its global retail relationships and launched the collection with best-in-class retailers Barneys New York and Collete Paris.

DMA United has been the recipient of multiple awards for the brand including: Communication Arts Award of Excellence, American Web Design Best Retail Site, and Communicator Award Best Campaign.

Services

Branding / Strategy
Brand Identity
Creative Platform
Digital – Site and Social
Direct to Retail
Licensing
Co-Branding

Partnerships

NBA
Thrillist

Direct to Retail

Barneys New York
Colette