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Global Launch
05.16.19
LeSportsac x Alber Elbaz
DMA United executed a global advertising campaign as the agency of record surrounding the collaboration between legendary creative director, Alber Elbaz, and LeSportsac. The multi-season campaign spanned digital, print, video, and experiential mediums.
Working collaboratively with Mr. Elbaz, the campaign included personal drawings, embracing all women with an uplifting “now or never” message.
The collection consisted of multiple styles, all with Mr. Elbaz's signature drawings, prints, and patterns.
