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  • Marc Beckman

    On Celebrity Brands



The Key to Celebrity-Backed Fashion and Beauty Brands’ Success Is Simple — Quality

“At the end of the day, product is champion,” Beckman told the publication. “If the collaborator doesn’t have the ability to create superior product design, then the consumer will walk away from the product.” Quality products mixed with a specific, honed-in marketing strategy prove to be the most beneficial.

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