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On Age Diversity In Fashion
Why Young Models Still Rule The Runway
Brands that are being honest with themselves about who their target customer is could in rare cases benefit from including older models rather than alienating that customer base, says Marc Beckman, founding partner and chief executive of DMA United. “There’s got to be this natural progression of brands that are ageing now,” he says. However, Beckman adds, “The reality is that for years, fashion houses have created aspirational imagery. That might have incorporated models and celebrities that are more youthful. It was done for a reason.”