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DMA United Revamps HOTSOX
Hot Sox Has a Relaunch
Serving as HOTSOX agency of record, DMA United brought the original fashion sock brand into new light. Starting with an updated identity, DMA United created an entirely new brand experience, developed an updated positioning, visual identity, produced the launch campaign, website, and creative assets, and oversaw all brand collaborations and influencer marketing efforts.
Expanding Our Team
DMA United has named Stephen Garrow as Global Head of Commercial Ventures
Mr. Garrow joins DMA United to scale the agency based on the client and business foundations that have been built for over the past two decades.
On High/Low Collaborations
High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?
“Over the short-term, back in the day when Target was really innovative in the space with great marketing, the lift for those brands was phenomenal,” said Marc Beckman, founder of DMA United, an agency that has brokered many collaboration deals. “Before Target, most people in this country didn’t know who Isaac Mizrahi was. Same thing with [British designer] Luella Bartley. It really helped.”
On Celebrity Brands
The Key to Celebrity-Backed Fashion and Beauty Brands’ Success Is Simple — Quality
“At the end of the day, product is champion,” Beckman told the publication. “If the collaborator doesn’t have the ability to create superior product design, then the consumer will walk away from the product.” Quality products mixed with a specific, honed-in marketing strategy prove to be the most beneficial.
DMA United granted a global license to legendary brand, Zadig & Voltaire, on behalf of its client, the National Basketball Association. The sold out collection debuted during New York Fashion week during the Zadig & Voltaire Fall Winter 19-20 Fashion Show featuring deconstructed sweaters and t-shirts.