We have detected Internet Explorer 9 or below

The site you are visiting can only be viewed with a modern browser.

Back to Top

Lifestyle Brand Extension

Advertising

As the Hard Candy brand expanded into new categories, DMA United was brought on board to evolve Hard Candy into a lifestyle brand. With this in mind. DMA United creative directed and executed all elements of the new beauty and apparel advertising campaign, which launched in Teen Vogue. In addition to traditional advertising, DMA United built out a new Hard Candy website, touching on all product categories, and created a series of ‘How To’ videos for consumers.

Campaign

See All Work

Web

See All Work

Project Details

Services

Branding
Strategy
Digital
Print