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Representation
DMA United placed its client, Karl Lagerfeld in a multi-season, global licensing deal with Puma.
The first collection was in celebration of the 50th anniversary of the iconic Puma Suede Sneaker, whereby the venerable brand designed a capsule collection featuring the classic Puma style – designed through Karl Lagerfeld’s lens; and later collections expanded to include footwear, apparel, and accessories.
Strategy
Partnership
Campaign
