We have detected Internet Explorer 9 or below

The site you are visiting can only be viewed with a modern browser.

Back to Top

Brand Makeover

Advertising

RW&CO. retained DMA United to raise the brand’s awareness and increase relevancy among the contemporary consumer base through the creation of a high-profile celebrity alliance.

DMA United tapped Canadian Actor-Producer Hayden Christensen to activate its comprehensive 360 marketing strategy: traditional advertising, merchandising, public relations outreach, social network media, and experiential marketing.

Continued

Campaign

See All Work

Film

See All Work

Project Details

Continued from  Ultimately, the campaign garnered worldwide media coverage, and reclaimed the highly coveted millennial consumer, whose attention had wandered to RW&CO.’s competition.

RW&CO. is one of six banners owned by Reitmans (Canada) Limited, a key player in the evolution of fashion and retail in Canada for over ninety years.

Services

Creative Platform
Film
Print /OOH/ POS
Experiential Marketing
Social Network Media
Digital
Strategic Partnerships + Alliances

Awards

Telly Award for Best Brand Video