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Advertising + Representation
Representing Warner Bros., DMA United was given the European and Asian license to develop streetwear to coincide with the Lebron James reboot of the classic movie. Amongst Few streetwear brand was selected as a partner with distribution throughout the region. The marketing campaign combined assets from the Warner Bros. archives with contemporary locations and photography. The short run program enjoyed complete sell-through.
Strategy
Licensing
Partnership
Distribution
Campaign