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Karl Lagerfeld + ModelCo
DMA United partnered client and international fashion icon Karl Lagerfeld with ModelCo for the launch of Lagerfeld’s limited edition beauty collection.
ModelCo’s innovative approach to product and packaging design, as well as their past partnerships with It girls made ModelCo an ideal partner to bring Lagerfeld’s playful take on beauty to life.
Titled “Illuminated Beauty”, the 50 unit collection extends the Lagerfeld brand into a new category for the beauty obsessed consumer with innovative products like a LED lit lipstick, first of its kind.
Full details available via WWD.
The collection launches May 14 globally.